Brad Jones Racing has rolled out its Tasmanian round playbook a day before the Tyrepower Tasmania Super440 weekend swings into life at Symmons Plains, with Macauley Jones' Toyota GR Supra emerging in a Tasmania-specific livery and the Albury squad confirming a wider activation programme stretching well beyond pit lane.
The reveal centred on a launch event at Country Club Tasmania near Launceston on Wednesday, with the freshly liveried Supra wheeled into the resort's grounds to introduce a sponsorship arrangement Brad Jones has been chasing since the team's switch from Chevrolet Camaro to Toyota at the start of the season.
"We've developed some really engaging concepts that bring fans into the experience at the venue, while also adding a bit of fun for our drivers," Jones said at the unveiling. "Launching the car at Country Club Tasmania and giving people the chance to get involved at 'The Range' creates an experience that goes beyond the track. It adds a different dimension to the partnership, and we're always looking for ways to do things a little differently. Hopefully this type of collaboration opens up new opportunities in Tasmania and encourages fans to discover more of Launceston and the surrounding region."
The Range is the resort's golf and entertainment hub, and BJR's activation will give fans a chance to interact with both the car and members of the driving line-up over the course of the Supercars weekend. Country Club Tasmania, owned and operated by Federal Group, also operates Wrest Point in Hobart — a long-time supporter of Tasmanian motorsport — and the dual-property arrangement opens up activation footprints across both ends of the island state.
For BJR the Tasmania-specific scheme is more than a one-off marketing exercise. Cameron Hill's sister entry, also a Supra, has separately attracted backing from Wrest Point and a clutch of regional hospitality venues for the same Symmons Plains round, giving the four-car team a strikingly local commercial profile heading into the year's only Tasmanian round.
The timing reflects a deliberate effort by Jones to demonstrate the commercial pull of the Supra programme after a difficult opening to 2026. BJR sat last in the teams' championship after the early flyaways and has spent the past month accelerating both technical and marketing initiatives. Macauley Jones — the team owner's son — has been a quietly competitive presence through the New Zealand swing and the Melbourne SuperSprint, even as the Camaros of Triple Eight Race Engineering and the Mustangs of Tickford and Dick Johnson Racing have dominated headlines.
Symmons Plains itself is one of the championship's most distinctive circuits, a 2.4-kilometre layout famed for the long high-speed run into the hairpin that has yielded some of the series' most decisive late-race moves. Tasmania is celebrating its centenary of motor racing in 2026, a milestone Supercars has woven into its weekend marketing and which gives BJR's localised activation a natural alignment.
The wider Supercars story heading into the round is set to be parity-driven. Series management confirmed mid-week that minor aero adjustments to the Camaro fleet would be in force at Symmons Plains, and Triple Eight Race Engineering and Erebus have warned that any short-term pace swing will need to be banked across the long-flowing layout. For BJR and its Toyota stable, the activation push is a useful counterweight to a championship picture that is yet to swing decisively in the Supra's favour.
For Macauley Jones, who has shouldered an outsized share of BJR's performance burden through the season's opening stretch, the Tasmania livery offers a clean visual reset. The Supra rolls out for opening practice on Friday with the kind of paddock buzz that the family team has been working to engineer since the chassis switch was first revealed last August.
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